Sure Petcare Receives Cat Friendly Award



Sure Petcare received a Cat Friendly 2018 award for the SureFlap Microchip Pet Door Connect at the International Cat Care Awards. The awards ceremony took place June 13 at Church House, London.


Now in its fourth year, the International Cat Care (iCatCare) Cat Friendly awards are presented to companies that have made a real difference for cats. The SureFlap Microchip Pet Door Connect, launched in 2017, is an app-enabled pet door and was selected for its use of technology in connecting owners with their pets by enabling them to monitor their cat’s behaviors and routines from anywhere.


“We are delighted to be awarded with our third iCatCare award as it supports our mission to create products that help pet owners,” said Nick Hill, managing director, Sure Petcare. “When we started Sure Petcare in 2008, we had one simple mission: to support owners with products that ensure that their cat is safe and secure in the home. We are delighted to receive this recognition.”


Designed for cats and small dogs, the Microchip Pet Door Connect works with a “hub” device, which connects the pet door to the Internet. The pet owner is then able to control and monitor the comings and goings of their pets from the Sure Petcare app when they’re away from home. The pet door utilizes microchip-reading technology and unlocks only when it recognizes the resident pet’s microchip or RFID-collar tag, ensuring unwanted animals are kept out.  


On July 10, 2018 Sure Petcare launched its second connected product, the SureFlap Microchip Cat Flap Connect, which is a drop-in replacement for many standard cat flaps. Both products have been designed to support a wider pet ecosystem to be developed and released by Sure Petcare over the next 12 months.


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