SureFlap Changes Name to Sure Petcare


Published:

 

SureFlap changed its name to Sure Petcare as part of a rebranding initiative. With this decision, Sure Petcare hopes to better align its name with the goal of expanding its pet technology product range. The rebranding also includes a new logo.

 

The company now incorporates three distinct sub-brands: SureFlap, which represents the Microchip Cat Flap, Microchip Pet Door and the Microchip Pet Door Connect; SureFeed, which includes the Microchip Pet Feeder and the Sealed Pet Bowl; and SureSense, the company’s handheld pet Microchip Pet Feeder.

 

“We are embarking on an exciting journey to transform the way people care for their pets,” said Dr. Nick Hill, founder and CEO of Sure Petcare. “For many years, we have been at the forefront of innovation in the pet care market with our unique range of microchip operated pet products. We see the development of smart connectivity in pet care as the new frontier, set to have a major impact on the industry and giving owners unprecedented insight into their pets’ health and wellbeing.”

 

Earlier this year, the company launched an app-controlled pet door: the Microchip Pet Door Connect. After a period of intensive development, the company is now preparing to launch a range of smart connected pet doors, feeders and other products beyond its current offerings. These products will provide owners with data and insight into their pets’ behavior, activities and routines so they can look after their pets’ health and wellbeing in a more proactive way.

 

Edit ModuleShow Tags

Archive »Related Content

PIJAC Applauds Repeal of Las Vegas Pet Sale Ban

Pet Industry Joint Advisory Council (PIJAC) expressed approval of the Las Vegas City Council’s decision to repeal a citywide pet sale ban.

Petra Industries to Distribute iFetch Products

Petra Industries, a distributor of consumer electronics, will now offer iFetch's award-winning line of automatic ball launchers and accessories.

Pet Care Trust Appoints New Board Member

Scott Rabe, director of marketing for Central Aquatics, has been appointed to the Pet Care Trust Board.
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags