SureFlap Changes Name to Sure Petcare



SureFlap changed its name to Sure Petcare as part of a rebranding initiative. With this decision, Sure Petcare hopes to better align its name with the goal of expanding its pet technology product range. The rebranding also includes a new logo.


The company now incorporates three distinct sub-brands: SureFlap, which represents the Microchip Cat Flap, Microchip Pet Door and the Microchip Pet Door Connect; SureFeed, which includes the Microchip Pet Feeder and the Sealed Pet Bowl; and SureSense, the company’s handheld pet Microchip Pet Feeder.


“We are embarking on an exciting journey to transform the way people care for their pets,” said Dr. Nick Hill, founder and CEO of Sure Petcare. “For many years, we have been at the forefront of innovation in the pet care market with our unique range of microchip operated pet products. We see the development of smart connectivity in pet care as the new frontier, set to have a major impact on the industry and giving owners unprecedented insight into their pets’ health and wellbeing.”


Earlier this year, the company launched an app-controlled pet door: the Microchip Pet Door Connect. After a period of intensive development, the company is now preparing to launch a range of smart connected pet doors, feeders and other products beyond its current offerings. These products will provide owners with data and insight into their pets’ behavior, activities and routines so they can look after their pets’ health and wellbeing in a more proactive way.


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