Tear-inducing Ad Shows That Pets Aren’t Always the Perfect Present
While the idea of a puppy with bright red bow under the tree is a classic holiday fantasy, the reality can be less merry, as shown in a new ad from a British animal charity.
The commercial from the Royal Society for the Prevention of Cruelty of Animals features a little boy opening a stuffed animal for Christmas. At first, the little boy is elated to have a new friend to cuddle and play with. Soon, though, things take a turn for the worse as the boy loses interest in Woody the dog and the pup is abandoned.
Luckily, Woody is soon rescued by an RSPCA worker and receives medical attention, a bath and some much-needed love. The video ends with a real dog (which looks just like a full-grown Woody) finding its forever home.
The ad is part of the RSPCA’s “Kindness at Christmas” campaign, which seeks to raise funds to “help the thousands of animals who are facing neglect and cruelty over the festive season.”
“Woody represents all the animals that the RSPCA cares for, from exotic pets, horses and small animals to dogs, cats, rabbits and everything in between,” the organization said on YouTube.
For retailers, the video should be a reminder of the importance of consumer education regarding pet ownership. Without a proper understanding of a pets’ needs—food, vet visits, exercise, love and attention—owners can become overwhelmed and animals can end up neglected, abused or left at shelters. That’s why retailers should strive to offer plenty of resources and reminders to shoppers looking to purchase pets, especially during the holiday season.