The Cateco Odor-Proof Litter Box Enters the American Market



Noba partnered with Pet Food Experts to help distribute its Cateco brand odor-proof litter box and complete Noba accessory line to pet specialty locations throughout the U.S.


“For us, the focus was not only entering the U.S. market, but doing it with the right people,” said Frederick Soares, CEO of Noba. “In Pet Food Experts, we’ve found a strategic partner that we know will help us reach our full potential with such a discerning consumer base. Over the past few months, we’ve had the opportunity to witness firsthand the value of working with their representatives, which has made us excited for the next steps.”


“We are very happy to be partnering with Noba as they break into the U.S. market,” said Antoine Seailles, marketing strategy manager at Pet Food Experts. “At Pet Food Experts, we are always looking to partner with brands that can offer reliable, quality products to the independent pet retailers we service and we knew Noba could do that.”


Noba has been in the pet product business since 2003, putting innovation and added value at the forefront of its conceptualization and manufacturing processes. Tight-knit partnerships with its suppliers and all-Canadian manufacturing have helped the company build strong relationships with clients and distributors.


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