The Company of Animals Establishes MAP Policy


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The Company of Animals announced the adoption of a minimum advertised pricing (MAP) policy designed to create a level playing field for all North American retail partners, as well as preserving the integrity of the company’s brand.

The company will continuously monitor the marketplace for potential compliance violations. Authorized partners promoting the company’s products below MAP guidelines will experience escalating consequences if they don’t desist.

“For over 35 years, our management team has strived to protect the value of The Company of Animals brand,” said Larry Cobb, chief executive officer of the company’s U.S. division. “By establishing this policy, we’re preventing it from being tarnished and looking out for our retailer partners by ensuring that our products are advertised everywhere at a fair price.”

 

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