The Company of Animals Unveils New Look



The Company of Animals debuted new branding at SuperZoo. The Company of Animals first began the rebranding project in early 2017, which involved significant research into the global pet product market and its consumers. Throughout the process, The Company of Animals began redeveloping its corporate identity for some of its best-selling training and behavior brands, including Halti, Baskerville, Pet Corrector and CLIX.


“We’re very excited to unveil our new branding at SuperZoo,” said Bianca Rossi, head of marketing, Americas. “Our entire team, from the UK to the U.S., has been working energetically on this new look which we feel better represents our brand identity and we’re confident these changes will resonate with consumers and further The Company of Animals as a key player in the training and behavior category.”


The Company of Animals sells its products in over 50 different countries around the world and has over 40 product categories in its portfolio. At SuperZoo, two new pieces of product development will also be revealed for the Halti Headcollar and Baskerville Ultra Muzzle. 


The improved Halti Headcollar encompasses highly reflective webbing with greater padding in a lightweight form that delivers – when needed – a consistent pressure with instant release to optimize a kind, no-pull training. The updated Baskervillle Ultra Muzzle will bring owners a faster, more dexterous fitting, with built-in safety features and stronger, lightweight functional parts.


“We’ve been developing a range of our products over the past year and strong connections with long-established manufacturing sites give us instant access to modern materials, which add greater lightweight strength, and comfort with improved durability,” said Andrew Groom, product developer at The Company of Animals. “This allows us to then focus on tested functionality.”


All distributors and retailers attending the 2018 show were invited to visit The Company of Animals for a sneak peak into the new branding at SuperZoo booth, #6127.


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