The Future of Sustainability in Pet Food
Sustainability may be a hot buzzword in the pet industry these days, but that doesn’t mean it’s a passing fad. In fact, according to a new report, industry professionals expect demand for sustainable company practices to only grow.
Created by the Pet Sustainability Coalition (PSC) and World Pet Association (WPA), this is the first joint industry report on trends in sustainability for the pet food market. The data is based on interviews with 250 pet industry professionals at SuperZoo 2018.
When asked to look at the next five years, an overwhelming majority (91 percent) of survey respondents said that they expect demand for environmentally friendly and socially conscious companies to rise. That’s a 30 percent increase from a 2015 PSC survey. Half of respondents also said they believe this growth will escalate quickly, rather than gradually.
Unfortunately, it looks like the industry has a long way to go to meet demand. Very few professionals (16 percent) said they would currently describe the pet industry as sustainable. Over one-third (36 percent) also said their own company doesn’t have any kind of sustainability program, while only 23 percent said their company had an effective sustainability program.
Overall, the report pointed to three areas of opportunity for improvement in sustainability: employee attraction and retention, sourcing raw ingredients and materials, and packaging. All three were rated as “very important” by approximately 30 percent of respondents.
“We are reaching a time where ecological best practices are successfully meeting business ones. The pet industry is striving to meet the demands of conscientious pet owners who wish to minimize the environmental impact of their consumption, especially related to their pets,” said Jacinthe Moreau, WPA president, in the report.