The Pet Sustainability Coalition Delays Recycling Program Launch Date


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The Pet Sustainability Coalition and project partners Earth Animal and Petfood Experts delayed the launch of the Flex Forward program. 

 

Flex Forward is a pilot program aimed at testing the success of a national recycling program for pet food and treat packaging. The COVID-19 pandemic created logistical issues in hindering collection—if the initiative begins before pet stores are reporting pre-coronavirus numbers, the results will be skewed in terms of collection rates and customer participation.

 

When launched, the pilot program will allow retailers to offer a zero-cost, in-store recycling solution for all types and brands of packaging to their customers.

 

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