The Pet Valu Calendar Contest
Of course everyone thinks their pet is the cutest, most photogenic creature alive. Now residents of Connecticut, Delaware, Indiana, Kentucky, Maryland, Michigan, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Virginia and West Virginia have a chance to prove it to other pet-lovers across the country with Pet Valu's sixth annual calendar contest.
For a chance to see their animal companions on the chain’s 2018 calendar, pet owners simply have to submit a photo of their furry loved one via Pet Valu’s Facebook form between now and June 30. Voters will weigh in between July 9-15 and the winners are announced July 24. The best part is, all proceeds from calendar sales go to groups that prevent animal cruelty.
The calendars become available in November, and each winner becomes a “pet celebrity” at its local Pet Valu store, accompanied by a “Pawtograph Party” with calendar signings.
Contests like these are a great way to bring personality and community connection to your store. While in-store promotions and sales are important marketing tactics, this initiative connects Pet Valu with pet parents on social media in a unique way and helps the brand come to life as more than just a pet supplies store. How can your store think outside of the box this summer?