Three Takeaways From Impact Unleashed



The Pet Sustainability Coalition (PSC) welcomed over 90 people to Denver for its second annual Impact Unleashed event.


Impact Unleashed aims to inspire the next wave of innovation in the pet industry that drives shared prosperity for pets, people and the planet.


The event attracted 55 percent more industry leaders than last year and attendees reported incredibly high value from the two day event, which featured three speakers from outside the industry and three presentations from well known industry icons. 


Top moments from this year’s event included an inspiring keynote presentation by Timberland Shoe Company, which showcased its collaborative supply chain efforts that have empowered communities in Haiti to produce sustainable cotton, as well as a lively 5-year celebration honoring PSC’s first member companies. 


The PSC’s membership has increased by 58 percent in 2018. Through membership expansion into Europe, and increased awareness of PSC’s work through its partnerships with the World Pet Association and Pet Food Experts, the PSC has experienced double digit growth in the last year. 


The event found that 91 percent of pet industry leaders care about the impact their company has on the communities and environments where they do business. This number reflects a sense of caring within the pet industry that stimulates business responsibility and interest in actively measuring an improving environmental and social impact. 


The greatest opportunity PSC members have identified to drive impact for their businesses and the industry is collaboration. In the relatively fierce competitive landscape, PSC’s members are creating a new pre-competitive community of business leaders that understand not only the necessity of collaboration to drive scalable impact, but also an appetite to connect with other values-led leaders for a better industry overall. 


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