Times Square Kitty



Throughout the month of February, amidst the flashy gargantuan billboards that light up even the most coal-black night sky in New York City, one lone cat will sip from a great white bowl of milk for a full three minutes ending at the stroke of midnight. Some may call it odd, but it is actually art.

The viewing, which will appear on 15 billboards on the Great White Way, is this month’s installment of the Times Square Alliance's “Midnight Moment" series—a public art project that the Alliance describes as “the largest coordinated effort in history by the sign operators in Times Square to display synchronized, cutting-edge creative content on electronic billboards and newspaper kiosks throughout Times Square every night.” 

This particular Midnight Moment features Büsi (Kitty), a brief video by artists Peter Fischli and David Weiss, originally commissioned in 2001 for The 59th Minute project on the NBC Astrovision screen in Times Square.

Sounds adorable—to the open minded, the display may offer a precious albeit surreal moment as the clock closes in on midnight in Times Square.  There’s only one problem that I can see: it may not be a great idea to promote the concept of felines drinking bowls of milk.  (Cue the Debbie Downer trombone.)

Experts say that cats have little to gain from imbibing this bovine beverage that is so iconically linked to felines. Many cats in fact are lactose intolerant, and the rest are probably better served by eating more nutrient-dense commercially produced diets. 

Still, art is art. And that means anyone strolling through Times Square who happens to catch the video is free to interpret it and glean from it anything they would like. 


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