Tractor Supply Extends Same-Day Delivery to All U.S. Locations


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Tractor Supply Company expanded its delivery partnership with Roadie to offer same-day delivery in all of its 1,863 U.S. locations.

The expansion comes three years after Tractor Supply initially entered its partnership with Roadie, a delivery service specializing in same-day delivery. Given the escalation of the global health crisis surrounding the COVID-19 pandemic, Roadie and Tractor Supply worked to accelerate the ramp up of same-day delivery in almost 80 percent of its stores, an additional 1,462 locations, in less than three weeks.  

Tractor Supply now offers customers same-day and next-day delivery on almost the entire inventory from its stores, including livestock feed, dog food, power tools, tillers, riding lawn mowers, chicken coops and more. With full integration into Tractor Supply’s e-commerce website and back-office systems, customers receive real-time status updates and can track their deliveries from the store to their door.

 

“Many national retailers struggle to reach rural customers,” said Marc Gorlin, founder and CEO of Roadie. “Everyone wants access to flexible, cost-effective delivery options – not just folks in major cities. Not only did Tractor Supply need to ramp up service in almost exclusively rural markets, but in this crisis, they needed to do it in a matter of days, not months. Our model gives retailers almost unlimited scalability, whether they sell lawn equipment or llama feed.”

 

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