True Leaf Signs CBD Supply Agreement with Atalo Holdings
“Today marks an important milestone in the development of our debut line of CBD products for pets,” said Darcy Bomford, founder and chief executive officer of True Leaf. “We’re developing a best-to-market CBD line with veterinarian-formulated proprietary blends that are tested from seed to shelf. Pet parents will know they are getting the safest, most effective CBD product on the market. With Atalo’s supply of top-quality CBD we are confident that we can meet the growing market demand and continue to be the cannabis-for-pets brand that retailers and pet parents trust.”
Atalo is a vertically-integrated agriculture and biotechnology company specializing in the research, development and commercialization of industrial hemp.
“As one of the largest permitted hemp growers in the U.S., we are well suited to supply True Leaf with the highest quality CBD to meet the huge demand for CBD products for pets,” said William Hilliard, chief executive officer of Atalo. “Like True Leaf, we are committed to product excellence based on years of research and development and adhering to stringent quality standards. Many of us on the Atalo team are pet parents ourselves and we are proud to supply a CBD product that will help improve the quality of life for pets.”
True Leaf’s product line will provide extra strength calming support from naturally occurring cannabinoids for over-anxious or stressed pets and extra strength support for dogs suffering from poor hip and joint function. The CBD oil used will be non-GMO, pesticide-free and will be processed in Atalo’s U.S. Food and Drug Administration (FDA) registered food-processing facility.
True Leaf’s CBD product line for pets will be revealed at SuperZoo, which will be held from Aug. 20-22, 2019, in Las Vegas. The company's upcoming product line is expected to begin hitting stores in Fall 2019.