Under The Weather Enhances Bland Diets With Bone Broth



Under the Weather will introduce three new freeze-dried bland diets enhanced with bone broth at Global Pet Expo, held in Orlando, Fla. from March 20-22.


Under the Weather bone broth bland diets will be available in Rice, Chicken & Bone Broth; Rice, Hamburger & Bone Broth; and Rice, Bison & Bone Broth. All ingredients are raised or grown in the U.S., consisting of cage-free, white meat chicken and grass-fed bison and beef, raised without antibiotics or hormones and processed in a USDA human-grade facility. The bland diets are manufactured in Vermont and contain no meat by-products, gluten, artificial flavors, dyes or chemicals. Each pouch makes two to four meals, and is shelf-stable for up to three years.


These bland diets just require boiling water to rehydrate the freeze-dried ingredients, eliminating the need for cooking. 


The new line of bone broth formulas will join the existing line of six freeze-dried bland diets, which received an Industry Recognition Award from Pet Business in December 2017. In 2018, the company enhanced the line to include electrolytes to help maintain healthy hydration levels during times of digestive upset. The addition of bone broth will add support for joint and digestive health, help with liver detoxification, boost the immune system and provide nutrients for a sick dog.


“Under the Weather is the leader in the freeze-dried bland diet niche,” said Kyla Sternlieb, president and founder of Under the Weather. “Last year we enhanced our line with electrolytes, and we’re very excited to be adding the powerful benefits of bone broth. We’re constantly looking for ways to give our pet retailers something new and exciting to offer their pet parent clientele. Now, in addition to the convenience of our freeze-dried bland diets, consumers will gravitate to the addition of bone broth, the benefits of which are widely accepted in human health.”


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