Upcoming Webinar Tackles Digital Marketing for Pet Retailers



The latest installment in a series of free webinars hosted by Global Pet Expo and Pet Store Pro will teach pet specialty retailers how to effectively use a variety of digital marketing resources to drive sales. Led by veteran Global Pet Expo Academy speaker Lynn Switanowski, "Money Making Marketing for your Pet Business Turning Posts into Dollars Today" will be hosted live on Aug. 15 from 10:00 - 11:00 am EDT, and will cover:


• How independent pet retailers who are not focused on digital marketing are missing a big chance to meet customers where they are spending much of their time—online. 


• Specific tactics (post and video post ideas will abound) to better use social media marketing as a tool to engage, educate, and entertain that will lead directly to purchase, even if you don’t have an e-commerce site.


• How to shift in-store resources (and mindset) to a digitally based marketing offering, and how to drive sales directly via social commerce.


Presenter Lynn Switanowski is founder and president of Creative Business Consulting Group (CBCG), a Boston-based Retail Consulting firm. With more than 29 years retail industry experience, CBCG helps retail businesses of all size understand the business opportunities created by changing consumer trends and helps business owners harness the power of new media and marketing tools to connect with today’s “wired” consumers. 


Next up in the Global Pet Expo/Pet Store Pro webinar series is a "How to Create a Store 'Experience' to Improve Your Sales and Garner Loyal Clientele." Hosted live on Oct. 7, from 2:00 - 3:00 pm EDT, by Leel Michelle, founder of Bow Wow Beauty Shoppe in San Diego, this presentation will teach pet retailers how to provide customers with multi-sensory “experiences” that will ultimately increase profit margins and garner a loyal following. 


After the live presentations, both webinars will be available for streaming, along with past installments of the series, including:


• Put Your Best Staff Forward - How to Hire, Train, and Fire for Your Store


Creating Social Media Content That Connects With Your Pet Store Customers All Year Long!


• Global Pet Expo - Opportunities & Value for your Business


 • Planning a Successful Pet Event


Winning Customers by What You Say: Finding the Right Words for Your Posts, Tweets and Blogs 


Where’s Waldo? Recruit Top Talent Today!


The A.C.E Model: 8 Steps to Creating an Astonishing Customer Experience!


For more information or to register, visit globalpetexpo.org/pida/webinars.asp.



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