Upcoming Webinar on How to Create a Store "Experience"



The latest installment in the Global Pet Expo/Pet Store Pro free webinar series is "How to Create a Store 'Experience' to Improve Your Sales and Garner Loyal Clientele," which will discuss how multi-sensory experiences can increase profit margins and earn pet stores a local following. 


As customers are looking for more than a place to buy "stuff," they're looking for stores that share their beliefs and have the next "Instagram-able" moment. The webinar will discuss how to turn stores into a multi-sensory experience and how to get clients advertising on a retailer's behalf. 


The webinar will be hosted live on Oct. 7, from 2:00 - 3:00 pm EDT by Leel Michelle, founder of Bow Wow Beauty Shoppe in San Diego. Following a career in corporate retail management and corporate amusement park management, Leel was inspired by her pint size Chihuahua Frida (2003-2016) Standard Poodle Mumsie, and Bichon Sugar to create brands that utilized her skills, creativity and passion to build businesses catering to pets and pet parents. Leel also gives back to the pet industry with trade show speaking engagements such as SuperZoo, Barkleigh Productions, and Global Pet Expo. Leel contributes to published print and online content to add or improve pet store design, retail merchandising, client experience and grooming salons.


After the live presentation, the webinar will be available for streaming, along with past installments of the series, including:


• Money Making Marketing for your Pet Business Turning Posts into Dollars Today


• Put Your Best Staff Forward - How to Hire, Train, and Fire for Your Store


• Creating Social Media Content That Connects With Your Pet Store Customers All Year Long!


• Global Pet Expo - Opportunities & Value for your Business


 • Planning a Successful Pet Event


• Winning Customers by What You Say: Finding the Right Words for Your Posts, Tweets and Blogs 


• Where’s Waldo? Recruit Top Talent Today!


• The A.C.E Model: 8 Steps to Creating an Astonishing Customer Experience!


For more information or to register, visit globalpetexpo.org/pida/webinars.asp.


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