Urban Expositions Launches New Pet Industry Trade Show
Urban Expositions has unveiled P3 Progressive Pet Products, a Midwest trade show for pet industry retailers. Representing a reinvention of the former H. H. Backer Total Pet Expo, which was postponed earlier this year, P3 will debut August 24-25, 2016 at Navy Pier in Chicago.
P3 is intended as a forward-looking, fun trade show experience that pairs the market’s newest pet products with exceptional educational programming and network events. Urban Expositions plans to work with pet industry veterans to ensure the show responds to the changes taking place in the pet marketplace. The company will also call upon relationships built through its shows in the gift, souvenir and Halloween industries to provide access to a new base of retailers for pet industry vendors.
“We have a long history in the B2B space and plan to create a whole new trade show experience for Midwest pet industry professionals,” said Courtney Muller, executive vice president of Urban Expositions. “By curating a product selection defined by new, emerging companies, showcasing it in Chicago’s premier lakefront Navy Pier setting, and backing it with a festive, idea-inspiring show environment, we will offer an event where business is done – and everyone has fun doing it.”
“It is so gratifying to watch the plans unfold for the exciting new P3 show,” said Patty Backer, president of H.H. Backer Associates, Inc. “The pet industry has been – and continues to be – such an important part of my life. Urban Expositions is the right team, and the Midwest is the right place, to reinvent a show that responds to the ever-evolving nature of our business. Urban’s signature hands-on management style, customer service commitment and enthusiasm for the pet industry point to a bright future for P3.”