V-Dog Supports PETA's Annual Campaign
V-dog donated five pounds of its plant-based kibble for each contribution made to the People for the Ethical Treatment of Animals' (PETA) Angels for Animals campaign, an initiative that provides doghouses for dogs forced to live outdoors and in need of shelter.
"PETA's doghouses are designed to make life better for outdoor dogs by providing them with a free, sturdy shelter, providing a shady place to escape the summer heat and the winter chill," said Lindsay Rubin, vice president of v-dog. "We are glad to partner with PETA to keep these precious animals well-fed and protected this summer and throughout the year."
PETA's Angels for Animals campaign is part of a summer-long fundraising drive that not only provides doghouses, but promotes PETA's mission to improve animals' quality of life worldwide. This is the second year that v-dog partnered with PETA on this campaign.
"The first shipment of kibble from v-dog has already arrived here at our corporate headquarters in Norfolk," said Daphna Nachminovitch, senior vice president at PETA. "We thank the entire team at v-dog for their compassionate gift, and we are confident that this partnership will once again serve to improve the lives of countless dogs in need of better living conditions."