Versele-Laga Strengthens Market Position



Versele-Laga acquired Higgins Group Corp.


“Higgins is a perfect match for the Versele-Laga DNA of being a family-owned manufacturer of branded pet foods and care products,” said Gwijde Versele, CFO of Versele-Laga. “There are many synergies and complementarities between both companies and the different market segments of pet parents and professionals we serve. Versele-Laga is a category leader in many European markets for pet bird and small animal foods and care products, while Higgins holds a strong position in the U.S. market with its natural bird and small animal foods.”


“With the acquisition of Higgins, Versele-Laga adds a full-service bird and small animal food production facility in the U.S. to its Cavalor premium horse feed production plant in Dalton, Ga.,” said Frederic Boone, CEO of Versele-Laga.


Higgins is a nationally recognized brand in the U.S. The combination of Higgins’ established distribution channels and knowledge of the U.S. pet market with Versele-Laga’s infrastructure and global pet industry experience will create innovative new products and expanded brand offerings to meet the evolving needs of pet parents.


Edit ModuleShow Tags

Archive »Related Content

Petique, Inc. Brings Pet Product Line to Global Pet Expo

The company will be showcasing its extensive line.

How to Use Instagram to Your Company's Advantage

Having a company profile on the social media platform can bring your business and/or products to a whole new audience.

Independent Pet Partners Acquires Chuck & Don's

The deal significantly expands IPP's reach in the Midwest.
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags