Versele-Laga Strengthens Market Position
“Higgins is a perfect match for the Versele-Laga DNA of being a family-owned manufacturer of branded pet foods and care products,” said Gwijde Versele, CFO of Versele-Laga. “There are many synergies and complementarities between both companies and the different market segments of pet parents and professionals we serve. Versele-Laga is a category leader in many European markets for pet bird and small animal foods and care products, while Higgins holds a strong position in the U.S. market with its natural bird and small animal foods.”
“With the acquisition of Higgins, Versele-Laga adds a full-service bird and small animal food production facility in the U.S. to its Cavalor premium horse feed production plant in Dalton, Ga.,” said Frederic Boone, CEO of Versele-Laga.
Higgins is a nationally recognized brand in the U.S. The combination of Higgins’ established distribution channels and knowledge of the U.S. pet market with Versele-Laga’s infrastructure and global pet industry experience will create innovative new products and expanded brand offerings to meet the evolving needs of pet parents.