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Archive »Executive Interviews

Maximizing Healthy Nutrition

Marilyn Chambliss McElroy, associate product manager for Nutramax Laboratories, Inc., discusses why the company’s commitment to research and quality sets it apart from other supplement manufacturers.

Dressed for Success

Erin Breig, director of Rubie’s Pet Shop Boutique (A Division of Rubie’s Costume Company, Inc.), provides retailers with valuable advice on how to drive sales in the pet costume category.

A Fruitful Approach

David DeLorenzo, president of Vetscience LLC/Fruitables Pet Food, discusses his company’s approach to developing wholesome treats that effectively address common health issues in pets.

Sustaining Success

Samuel Cohen, vice president of marketing and sales for Healthy Pet, discusses what sustainability means in the pet products arena, and why retailers should care.

Originator and Innovator

Manfred Bogdahn, inventor of the flexi retractable leash, discusses how his company continues to drive success for pet retailers with best-in-class products and merchandising solutions.

Enriching Playtime

Robert Miavitz, president and owner of Jolly Pets, discusses trends in the dog toy category and how the company can help retailers increase sales.

A Dynamic Approach

Ernie Katris, managing partner for Elive, discusses how the company utilizes passion and creativity to develop a diverse range of products that solve problems for pet owners.

"MEAT" the Innovators

Lanny Viegut, owner and chief innovator of Vital Essentials, discusses how differentiation and innovation help the company lead in the rapidly growing raw food sector.

Bayer Necessities

Dave Van Brunt, vice president of companion animal marketing for Bayer, discusses how pet stores can effectively meet the challenges and opportunities that come with selling pest control products.

Life Essentials

Ron Cotting, vice president of sales and marketing for Natural Solutions For Life, divulges how the company's pet supplements are formulated to provide unmatched support for pet health.

From Farm to Family

Founded as a manufacturer and distributor of health and nutrition products for farm livestock 25 years ago, Vets Plus, Inc., has evolved its focus to also support healthy pets in the home.

Not Just Litter

Jean Broders, brand manager for Kent Pet Group's World's Best Cat Litter, discusses how the brand's quality and comprehensive marketing keeps it at top of the growing natural cat litter market.
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