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Archive »Executive Interviews

Advancing a Brand

C.J. Pomerantz, vice president of marketing for Advantek Marketing, Inc., discusses his company's evolving brand identity, as well as its efforts to help the shelter community.

The Ethical Choice

Jonathan Zelinger, president of Ethical Products, Inc., discusses the newest additions to his company's comprehensive lineup of pet products, as well its efforts to support U.S. veterans.

Herbal Education

Dr. Christine Bessent, DVM, CEO of Herbsmith, Inc., discusses how her holistic veterinary practice and commitment to educating retailers and consumers alike has shaped her company.

A Healthy Response

Lyndsey Myers, marketing director for Response Products, discusses how her company is addressing pets' health needs with supplements formulated with the highest-quality ingredients.

Built for Success

Tuffy's Pet Foods general manager Jon Ebeling and sales manager Dan Schmitz discuss how a new production facility will contribute to the company's efficiency, product safety and growth.

Labors of Love

Whether it is through the TropiClean brand they built as a family or their many charitable endeavors, the Kassebaums have devoted their lives to helping pets and people, says president of sales Derrik Kassebaum.

The Formula for Happy Dogs

Victoria Chuidian, sales manager for Okinawan Happy Dogs, discusses how the right natural health supplements can improve the wellbeing of canines in any life stage.

A History of Health

Janis Gianforte, president of NUPRO Pet Supplements, discusses why the company has been able to keep pets happy and healthy for a quarter of a century.

First Responders

Susie Wuollett, president of Protégé Biomedical, LLC, discusses how the company is stepping up to meet the growing demand for pet first-aid products.

Purely Good

David Yaskulka, vice president of marketing communications for Halo, Purely for Pets, discusses how the company strives to produce the highest-quality pet diets while helping homeless animals across the country.

The Total Package

Colette Fairchild, CEM, CMP, trade show director for H.H. Backer Associates Inc., the organizer of Backer's Total Pet Expo, explains how the event continues to evolve to better serve retail buyers and suppliers.

Shedding Light on LEDs

According to Rita Zarate, vice president of sales and marketing for Zoo Med Laboratories, Inc., LED lighting provides functional benefits to terrariums and value to the owners of herptile pets.
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