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Archive »Executive Interviews

A Future SO Bright…

Tyler Thielmann, director of marketing for SO Bright Natural Pet Products, discusses how his company is evolving from a private-label manufacturer to a cutting-edge pet treat brand.

Boosting Pet Adoptions by the Bay

Michael Levy, co-owner of Pet Food Express, discusses how his retail chain has been able to help drive pet adoptions and educate pet owners by taking on a vital role in organizing the annual Bay Area Pet Fair.

Felines Front and Center

Pet specialty retailers have a big opportunity to cater to underserved cat owners in the raw food category, says Tracey Hatch-Rizzi, vice president and co-founder of Radagast Pet Food, Inc.

Maximizing Healthy Nutrition

Marilyn Chambliss McElroy, associate product manager for Nutramax Laboratories, Inc., discusses why the company’s commitment to research and quality sets it apart from other supplement manufacturers.

Dressed for Success

Erin Breig, director of Rubie’s Pet Shop Boutique (A Division of Rubie’s Costume Company, Inc.), provides retailers with valuable advice on how to drive sales in the pet costume category.

A Fruitful Approach

David DeLorenzo, president of Vetscience LLC/Fruitables Pet Food, discusses his company’s approach to developing wholesome treats that effectively address common health issues in pets.

Sustaining Success

Samuel Cohen, vice president of marketing and sales for Healthy Pet, discusses what sustainability means in the pet products arena, and why retailers should care.

Originator and Innovator

Manfred Bogdahn, inventor of the flexi retractable leash, discusses how his company continues to drive success for pet retailers with best-in-class products and merchandising solutions.

Enriching Playtime

Robert Miavitz, president and owner of Jolly Pets, discusses trends in the dog toy category and how the company can help retailers increase sales.

A Dynamic Approach

Ernie Katris, managing partner for Elive, discusses how the company utilizes passion and creativity to develop a diverse range of products that solve problems for pet owners.

"MEAT" the Innovators

Lanny Viegut, owner and chief innovator of Vital Essentials, discusses how differentiation and innovation help the company lead in the rapidly growing raw food sector.

Bayer Necessities

Dave Van Brunt, vice president of companion animal marketing for Bayer, discusses how pet stores can effectively meet the challenges and opportunities that come with selling pest control products.
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