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Archive »Executive Interviews

Not Just Litter

Jean Broders, brand manager for Kent Pet Group's World's Best Cat Litter, discusses how the brand's quality and comprehensive marketing keeps it at top of the growing natural cat litter market.

A Home Run in Pet Care

Brad Cantwell, president of MidWest Homes for Pets, points out some of his company's latest pet product innovations.

Straight from the Experts

Emily Benson, marketing director for Starmark Pet Products, Inc., discusses how a team of training and behavior specialists drives the company's innovative product design.

Making Valuable Connections

PetProducts.com aims to be the most comprehensive digital resource for helping consumers find quality pet products, retailers and service providers.

Innovating P.L.A.Y.

Will Chen, founder and CEO of P.L.A.Y. (Pet Lifestyle And You), discusses his company's approach to creating pet beds and toys that deliver real value to pet retailers and their customers.

A Team Player

According to executive vice president Leslie Yellin, Multipet International brings a number of key resources to the partnerships it forms with retailers.

Keeping Pets Moving

David Fine, co-owner of Bark n Bag, discusses how the company caters to consumers' travel needs and fashion sense with its eco-friendly approach to pet carrier design.

Advancing a Brand

C.J. Pomerantz, vice president of marketing for Advantek Marketing, Inc., discusses his company's evolving brand identity, as well as its efforts to help the shelter community.

The Ethical Choice

Jonathan Zelinger, president of Ethical Products, Inc., discusses the newest additions to his company's comprehensive lineup of pet products, as well its efforts to support U.S. veterans.

Herbal Education

Dr. Christine Bessent, DVM, CEO of Herbsmith, Inc., discusses how her holistic veterinary practice and commitment to educating retailers and consumers alike has shaped her company.

A Healthy Response

Lyndsey Myers, marketing director for Response Products, discusses how her company is addressing pets' health needs with supplements formulated with the highest-quality ingredients.

Built for Success

Tuffy's Pet Foods general manager Jon Ebeling and sales manager Dan Schmitz discuss how a new production facility will contribute to the company's efficiency, product safety and growth.
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