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Archive »Executive Interviews

Labors of Love

Whether it is through the TropiClean brand they built as a family or their many charitable endeavors, the Kassebaums have devoted their lives to helping pets and people, says president of sales Derrik Kassebaum.

The Formula for Happy Dogs

Victoria Chuidian, sales manager for Okinawan Happy Dogs, discusses how the right natural health supplements can improve the wellbeing of canines in any life stage.

A History of Health

Janis Gianforte, president of NUPRO Pet Supplements, discusses why the company has been able to keep pets happy and healthy for a quarter of a century.

First Responders

Susie Wuollett, president of Protégé Biomedical, LLC, discusses how the company is stepping up to meet the growing demand for pet first-aid products.

Purely Good

David Yaskulka, vice president of marketing communications for Halo, Purely for Pets, discusses how the company strives to produce the highest-quality pet diets while helping homeless animals across the country.

The Total Package

Colette Fairchild, CEM, CMP, trade show director for H.H. Backer Associates Inc., the organizer of Backer's Total Pet Expo, explains how the event continues to evolve to better serve retail buyers and suppliers.

Shedding Light on LEDs

According to Rita Zarate, vice president of sales and marketing for Zoo Med Laboratories, Inc., LED lighting provides functional benefits to terrariums and value to the owners of herptile pets.

The Raw Truth

Patricia Greene, founder and CEO of Raw Bistro Pet Fare, discusses why not all raw food and treats are equal.

Fueling Success

Chris Meiering, marketing director for Zuke's, discusses how his company is helping retailers succeed in the increasingly segmented pet treat category.

Chew on This

Suzanne Madenis, marketing executive for Jones Natural Chews Co., discusses how the company is adding value to the popular meat-based treats and chews category.

Passion for P.L.A.Y.

Deborah Feng, co-founder and director of sales and operations for P.L.A.Y., Inc., discusses how the company stays at the forefront of the eco-friendly trend with affordable, high-quality products that are good for pets and the environment.

Wellness in the Bowl

Dogswell's Brad Armistead, vice president of marketing and innovation, discusses how the company's nutritional products appeal to pet palates while ensuring optimal health.
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