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Archive »Executive Interviews

"MEAT" the Innovators

Lanny Viegut, owner and chief innovator of Vital Essentials, discusses how differentiation and innovation help the company lead in the rapidly growing raw food sector.

Bayer Necessities

Dave Van Brunt, vice president of companion animal marketing for Bayer, discusses how pet stores can effectively meet the challenges and opportunities that come with selling pest control products.

Life Essentials

Ron Cotting, vice president of sales and marketing for Natural Solutions For Life, divulges how the company's pet supplements are formulated to provide unmatched support for pet health.

From Farm to Family

Founded as a manufacturer and distributor of health and nutrition products for farm livestock 25 years ago, Vets Plus, Inc., has evolved its focus to also support healthy pets in the home.

Not Just Litter

Jean Broders, brand manager for Kent Pet Group's World's Best Cat Litter, discusses how the brand's quality and comprehensive marketing keeps it at top of the growing natural cat litter market.

A Home Run in Pet Care

Brad Cantwell, president of MidWest Homes for Pets, points out some of his company's latest pet product innovations.

Straight from the Experts

Emily Benson, marketing director for Starmark Pet Products, Inc., discusses how a team of training and behavior specialists drives the company's innovative product design.

Making Valuable Connections

PetProducts.com aims to be the most comprehensive digital resource for helping consumers find quality pet products, retailers and service providers.

Innovating P.L.A.Y.

Will Chen, founder and CEO of P.L.A.Y. (Pet Lifestyle And You), discusses his company's approach to creating pet beds and toys that deliver real value to pet retailers and their customers.

A Team Player

According to executive vice president Leslie Yellin, Multipet International brings a number of key resources to the partnerships it forms with retailers.

Keeping Pets Moving

David Fine, co-owner of Bark n Bag, discusses how the company caters to consumers' travel needs and fashion sense with its eco-friendly approach to pet carrier design.

Advancing a Brand

C.J. Pomerantz, vice president of marketing for Advantek Marketing, Inc., discusses his company's evolving brand identity, as well as its efforts to help the shelter community.
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