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Three Pet Industry Predictions

While it is impossible to know exactly what the coming year will bring for the pet trade, there are a few developments that the industry can expect to see in 2016.

Four Keys to Holiday Success

The right approach to boosting a pet store’s holiday sales can pay off all year long by enhancing a retailer’s brand.

Giving Thanks

As 2015 draws to a close, the Pet Industry Joint Advisory Council reflects on the great strides that the industry has made in coming together for the common good.

Beating the Bans

A new model ordinance in Macomb County, Mich., puts a spotlight on how dangerously misguided pet sale bans can be. The question is, how will the industry fight back?

The Lifeblood of the Pet Industry

The future of the pet trade—and pet ownership in general—depends on the ability of all segments of the industry to coordinate their efforts to proactively address threats.

Making Connections

Pet retailers can build critical relationships with politicians by following five simple tips.

Grading Classroom Pets

An ongoing study commissioned by the Pet Care Trust is revealing the positive impact that classroom pets can have on students in a number of developmental areas.

Engaging on Knee-Jerk Legislation

The pet industry’s ability to effectively react to rapid-response legislation that is driven by emerging issues requires vigilance and active engagement on the part of every industry member.

Reaching Customers on the Go

In order to build a winning online marketing strategy, pet specialty retailers must understand the growing impact of mobile devices.

Hidden Gold Mine

Ed Sayres and PIJAC's government affairs team summarize the powerful, but sometimes overlooked, legislative resources available to its members.

Lessons from the Past

The pet industry can learn a lot from how the plastics industry mishandled its fight against dangerous activist propaganda.

Giving David a Bigger Slingshot

The Pet Industry Joint Advisory Council, which has defended the pet trade from attacks by animal-rights activists for more than 40 years, is getting some much-needed support from a new partnership.
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