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Archive »Publisher's Perspective

Move Over Millennials

Now that we’ve seemingly got the Millennials all figured out—at least when it comes to how they shop for pet products—is it time to shift our focus to the next up-and-coming generation of consumers?

Millennialization and the Pet Industry

With all the talk about Millennials over the past several years, it may seem impossible that pet industry prognosticators could have underestimated the impact that these consumers have had—and will continue to have—on our marketplace.

Engaging the Next Generation of Pet Owners

Are you ready to market your services to a whole new generation of pet owners? Let’s hope so, because your ability to do so is sure to impact your grooming business—for better or worse.

Building on Your Strengths

Remember when it was easy to build and sustain a successful pet retail operation? Yeah, neither do I.

Excellence at Any Size

Success in the pet specialty channel is not solely the domain of the companies on the Top 25 Retailers list.

Is Bigger Better?

Trying to expand your business sounds good on paper, but it may not work with your loyal customer base.

The Solution to Staffing

Many pet specialty retailers are having trouble finding good, hard-working and trustworthy people to help work their stores.

Staying Relevant

Pet retailers need to fine tune their product mix and enhance the overall shopping experience to remain competitive in today’s market.

A Winning Approach

The executive team at Pet Supplies Plus has a plan designed to capture the attention of consumers and do all they can to never lose these shoppers once they come into the store.

A New Breed?

While many Millennial consumers—born approximately between 1980 and 2000—want us to believe that they act totally different than previous generations, there are more and more signs that they do not.

Creating Demand

Any product can sell if it is marketed correctly.

Bad Apples

As an industry, we must fight against the few people who do not care about the animals in their charge.
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