Vital Essentials Partners with Burgham Sales Ltd.



Vital Essentials partnered with Burgham Sales Ltd., an importer and distributor of pet supplies and accessories.  As part of the distribution agreement, Burgham Sales Ltd. will market, sell and support Vital Essentials and Vital Cat raw pet food, treats and snacks throughout Canada to over 1,200 independent pet retailers and pet chain stores.


“We are extremely happy to be partnering up with Vital Essentials,” said Jim Henwood, director of sales with Burgham Sales Ltd. “Their premium brand will be well received by the Canadian pet specialty retailers. This growing category of raw products will offer the Canadian consumer a great option.”


Recently recognized as the most Innovative Point of Purchase Display at SuperZoo, the brand’s VE RAW BAR, which features 12 unique freeze-dried chews for cats and dogs, is available only to independent pet specialty stores and has become the fastest selling product line for the brand. Burgham will focus on the merchandise display and its products to introduce Vital Essentials to new markets and will quickly follow up with the full selection of freeze-dried raw food and treats..


“As a family-owned and operated company, we value and appreciate the level of personal dedication and attention to detail Burgham’s sales team brings to expanding our products in Canada,” said Kevin Malnor, VP of sales & marketing for Vital Essentials. “Their commitment to service and support for the brands they represent are well aligned with our mission.”


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