Vital Essentials Hosts Vital Relief Challenge



Vital Essentials, made by Carnivore Meat Company, released the Vital Relief Challenge as part of its COVID-19 response initiative. 

To kick off the Challenge, Vital Essentials revealed it’s donating $100,000 to Green Bay area nonprofits including food pantries, shelters and other community outreach organizations.

“As an essential manufacturer of pet food, we’re blessed to be able to continue to successfully operate with a safe and healthy team,” said Lanny Viegut, CEO and owner of Carnivore Meat Company. “Unfortunately, others have landed in some pretty tough spots.”

Vital Essentials is challenging business leaders and CEOs to donate to their local communities in any way possible and to issue the Vital Relief Challenge to other businesses. 

To participate: 

1. Donate what you can to local organizations 

2. Announce your donations and use #VEchallenge on social media 

3. Challenge other businesses to support locally


“Pet retail is essential in making sure pet parents have access to the supplies they need to keep their pets healthy,”said Viegut. “We’re asking our distributors, their suppliers, and other brands in the industry to donate to the communities they serve to help offset some of the effects of the COVID-19 crisis.” 

Viegut was inspired to support the community by De Pere, Wis. company Paper Transport Inc. who pledged to donate half of its April profits to charity organizations that serve the community.

“My wife Cheryl and I decided to make a donation on behalf of our entire Vital Essentials team to nonprofits in our community,” said Viegut. “They need even greater support as they are delivering more help to those in need during these troubled times.”


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