Vital Essentials Wins Most Innovative Point of Purchase Display at SuperZoo



Vital Essentials received the Most Innovative Point of Purchase Display for its RAW BAR display at SuperZoo. 


“Our retail partners strive to create the very best experience possible for their customers. This high-impact, display has positively impacted the sales and success of their stores,” said Melissa Olson, Vital Essentials marketing director. “With the competition from eCommerce rising, stores need to ‘wow' their customers. The VE RAW BAR catches their attention, and provides an experience for them to interact with their pets and store team members when purchasing the product.” 


Attendees of SuperZoo, the nation's largest pet industry trade show, voted the display as the most innovative point of purchase display entered in the New Product Showcase. The award winners were announced on Tuesday afternoon at the trade show. 


The VE RAW BAR display is available at independent retailers across North America, and features a wide variety of novelty freeze-dried snacks, including: Duck Heads, Moo Sticks, Bully Twists, Duck Hearts, and more.


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