Wag N’ Wash Welcomes VP of Marketing



Wag N’ Wash Natural Pet Food & Grooming appointed Kristen Wellen as vice president of marketing.


“Before joining the Wag N’ Wash team, I was a regular customer at the Castle Rock store,” said Wellen. “The brand’s vision, improving the lives of companions, has always spoken to me. I am a strong believer the best companies you can work for are brands that you love and are a customer of. Wag N’ Wash has a dedicated team, and I’m thrilled to be joining them in leading efforts to scale the company through branding and franchise marketing.”


In her new role, Wellen will aim to strengthen the brand’s visibility by bolstering national branding and franchise development messaging as it relates back to the company’s mission: to enhance the quality of life for companion pets and their guardians.   


Prior to Wag N’ Wash, Wellen worked for WellBiz Brands, Inc., the franchisor of wellness, fitness and beauty brands Elements Massage, Fitness Together and FIT36, where she was responsible for shaping brand messaging and supporting the franchise network with its local, regional and co-op marketing efforts. She also previously served in marketing roles with franchisors of PostNet and The Little Gym. 


With support from Wellen, the brand will continue to push existing franchise operations initiatives, as well as focus on enhancing customer experience. Its team is launching a consumer website and a learning management system to help onboard new franchisees and train new team members. Wag N’ Wash is also exploring POS system improvements.


“As we continue our efforts to grow the brand nationally, Kristen couldn’t have joined the Wag N’ Wash team at a better time,” said Rob Flanagan, president of Wag N’ Wash Natural Pet Food & Grooming. “Her wide-ranging franchise industry experience, combined with her love for the brand, makes her a significant addition to our leadership team. She will play an important role in strengthening our franchise system in turn helping us reinforce the brand’s reputation as a leader in the natural pet food and grooming industry.”


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