Wagz Expands Further into Connected Pet Category



Wagz Inc. acquired Petzila—the pet tech brand behind Petzi Treat Cam. This remote treat dispenser includes a companion app and pet data collection platform that uses audio, video and rewards to allow pet lovers to see, speak to, watch and snap photos of their pets from anywhere. The compact unit allows users to immediately share photos and engage with like-minded pet lovers in the Petzi community.


"This acquisition move goes far beyond just adding the Petzi treat dispenser to our connected pet lifestyle lineup," said Terry Anderton, CEO of Wagz, Inc. "Petzila as a whole has been tracking with our efforts to develop revolutionary hardware, robust data collection and meaningful social engagement that help us deliver more Wagz solutions and less worries. This is just the beginning as our Wagzdog nerds just got even smarter."


Acquiring Petzila is timely as Wagz recently announced the launch of its Serve Smart Feeder, a food delivery system that delivers the right food at the right time based on activity levels, and keeps pet owners connected to their dogs from anywhere. The Wagz Serve Smart Feeder is the first product in a completely connected system that includes a soon-to-launch Explore Smart Collar, Go Smart Door and more, that all work with a single app.


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