WellPet Acquires WHIMZEES
WellPet acquired WHIMZEES, a Netherlands-based maker of natural dental chews for dogs.
“We’ve long admired the work of WHIMZEES, their commitment to innovation and passion for bringing only the best, highest-quality natural products to pets globally. And, it’s no secret that our team members’ dogs love them,” said WellPet CEO, Camelle Kent. “This is a major growth opportunity for WellPet, and an exciting one. Natural dental chews today represent a significant and fast-growing segment of the treats market, and WHIMZEES is an established leader in this category. More importantly, we share the same vision and culture, aiming to provide the best, healthiest and most fun dog products to the world in a sustainable, socially-responsible way.”
WHIMZEES joins Wellness, Old Mother Hubbard, Eagle Pack, Holistic Select and Sojos in the list of companies acquired by WellPet.
“WellPet brings more resources for us internationally, which means more fun for pets,” said WHIMZEES founder and CEO, Wim Pater. “We’re thrilled about our new collaboration and see WellPet helping WHIMZEES grow to serve more pet families and bring more health, happiness and fun to dogs everywhere.”
WHIMZEES will continue its operations in the Netherlands.