WellPet Names Camelle Kent as CEO



 

WellPet has named Camelle Kent, a member of the company’s senior management team, as its new CEO. Kent joined WellPet in 2013 and has served as its chief commercial officer, responsible for product development, sales and marketing. Kent succeeds Tim Callahan who was appointed CEO and president at Berwind, the company that owns WellPet.

“I’m incredibly proud of the work Camelle and I have done together over the past three years to build WellPet’s business in the U.S. and globally, bringing the benefits of WellPet’s high-quality pet food and treats to more families,” said Callahan. “Camelle has the business acumen, understanding and appreciation of WellPet’s culture and customers and passion for pets that make her a clear choice to lead WellPet.”

Kent will continue to be based at WellPet’s headquarters north of Boston. A native New Zealander, Kent is a graduate of Auckland University. Since joining WellPet she has helped the company expand into new, fast-growing product categories and regions including a move into raw nutrition with Wellness TruFood, WellPet’s acquisition of Sojos, the launch of Wellness in the U.K. market and growth in Asia Pacific. Prior to joining WellPet, Kent held senior global marketing roles for Timberland and Gillette, helping to steer brand and product development informed by consumer insights and working closely with a range of retail customers.

“I’m deeply honored by and excited about the opportunity to lead WellPet,” said Kent. “WellPet is on the cutting-edge of innovation in natural pet food, and I’m inspired every day by the expertise and commitment of our senior leadership team and the hundreds of team members who are part of the WellPet family.”

 

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