West Paw Hires Vice President Sales and Marketing



West Paw welcomed Andy Wunsch as vice president of sales and marketing.

Wunsch is responsible for the leadership of all revenue teams, including sales, marketing and customer experience, furthering business success, while upholding and embodying the company values, vision and purpose. Wunsch will lead, inspire and develop direct reports, as well as play a vital role in West Paw’s executive team and reports to the Spencer Williams, CEO of West Paw. 

Wunsch joined West Paw in May 2020 with over 30 years of experience in the outdoor industry, including 15 years with REI where he held positions in retail management, online commerce development and merchandising. He moved to Bozeman, Mont. in 2002 to become the director of sales for Simms Fishing Products. During his decade-long tenure, Simms expanded distribution, grew internationally and became one of the leading brands in the fly-fishing industry. Moving on to W.L. Gore’s hunting brand Sitka Gear, Wunsch was the sales leader and was promoted to the business execution leader. In his seven years with Sitka, Wunsch grew top-line sales, distribution, the sales team and operational efficiency. For the past 18 months, he was president of Duckworth, creating American-made products using Montana-grown wool. Wunsch received his bachelor’s and master’s degrees in economics from San Diego State University.

“Andy brings a long term, relationship-focused leadership style which will help our retailers and employees grow,” said Williams. “His passion for dogs, good business and great product solutions will help West Paw consistency grow and increase our positive impact to people, pets and the planet.”


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