West Paw Introduces MAP Policy


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West Paw Design has introduced an advertising policy including minimum advertised price (MAP) that will go into effect on May 1, 2017.

“The manner in which West Paw’s products are advertised, promoted and sold is critical to maintaining and enhancing our premium brand image,” said Stacey Scott, West Paw sales manager. “This is why we are asking our valued retailers to help us protect the strength of our brand.”

 

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