When SuperZoo is Your First Tradeshow
As someone relatively new to the pet industry, SuperZoo 2017 was my first major tradeshow. Though the sheer size of the event was a bit overwhelming at first, the unwavering friendliness of show attendees helped me feel quickly at ease. If there’s one thing I’ve learned from SuperZoo, it’s that people in the pet industry are professional, considerate and welcoming.
From the blitz of products to the colorful booths to sights straight out of a YouTube video (like a cat riding in a tiny car), it was hard sometimes to know where to look at SuperZoo. With so much to take in, it would’ve been easy to feel lost and weary. Instead, I found myself experiencing genuine excitement due to the high energy of the event’s attendees.
Every person I spoke to possessed unmistakable passion. Whether it was discussing a new dog bed, cat treat, bird food, fish tank or hamster toy, each conversation proved to me that this is an industry where people care. Everyone shared the same clear goal of wanting to improve the lives of pets and their owners. I’m happy to say that I share this ambition as well and am proud to have been initiated into such a vibrant and compassionate industry.