Why We Should All Care About the Latest Lawsuit Against Blue Buffalo


Published:

 

Turns out the New Year isn’t off to a great start for everybody—Blue Buffalo is being sued to the tune of $5 million. The litigation against the company comes on behalf of Shannon Walton, who’s suing the company (and seeking class-action status) under the premise that one of its recipes caused her dog, Tucker, to become overweight and develop diabetes. 

 

Waltons main point of contention, and basis for the lawsuit, is that although Blue Buffalo claims its recipes are inspired by the ancestral diets of wolves, they’re high in dietary carbohydrates that animals wouldnt find in the wild. 

 

Its really not as misleading as Waltons alleging it to be. Blue Buffalo uses the term “inspired by,” not an ingredient-for-ingredient replication. Perhaps Tuckers health issues could have been prevented if Walton realized the importance of turning the bag around and reading the ingredient panel.

 

Theres also a lot of blanks Id like filled in here—how often was Walton feeding her dog? How many scoops was she putting in his bowl? How big were those scoops? Was she supplementing her dogs diet with table scraps?

 

Listen, I’m not stepping up to bat for Blue Buffalo or making light of pet obesity and diabetes by any means, but a lawsuit of this kind (and the $5 million pay day) could be the start of an extremely slippery slope for the pet industry. If pet owners fail to realize their own faults and find success in suing food companies over their marketing strategies, where will it end? Who’s next? The retailer, for selling it? The veterinarian, for recommending it? The pet, for eating it?

 

Theres a difference between advocating for yourself/your loved ones and deflecting the blame with frivolous lawsuits—we can’t let the latter set the precedent.

 

Edit ModuleShow Tags

Archive »Related Content

A PIJAC Term Retrospective

The outgoing chair of the Pet Industry Joint Advisory Council looks back at the great strides that have been made within the pet care community.

The Three Wellness Trends Revolutionizing the Pet Industry

Pet parents are seeking out products that are environmentally-friendly, contain ancient grains and include calming qualities.

The Power of Distribution

Celeste Powers, president of the Pet Industry Distributors Association, discusses how the pet industry’s specialty distributors can be a valuable partner to retailers and manufacturers alike.
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags