Wild One Enters the Market



The Wild One pet essentials brand launched today. It was founded by pet parents on the belief that hanging out with pets shouldn't be complicated, quality products make for quality time and a shared life is a happier one.


Wild One applies performance materials and clean design to pet essentials, focusing on form and function. Wild One is also committed to offering a collection that’s simple to browse and purchase, both in-store and online.


Launch products include collars, which are easy to use, simple to clean and made to last with a flex-poly strap that’s water- and odor-proof; leashes, which are made from flex-poly straps and sturdy hardware, ideal for temporary tie-up and short-leash adjustment; a carrier, which is designed with a cushioned base, soft straps, a durable exterior and a cut-out for pets; harnesses, which are soft, stretchy and resilient, simple to secure and easy to link up with; tennis balls, coming in a set of six; beds, which feature tiered foam for comfort, side rails, water-resistant materials and a layered poly-weave core for durability; dishwasher-safe bowls with a 4-cup capacity; eco-friendly poop bags, coming in a box of 60; and a poop bag carrier, which includes 10 complimentary bags.


Wild One contributes a portion of proceeds from every purchase to sponsor the rescue of a pet per week in partnership with Badass Brooklyn Animal Rescue.


The brand will introduce a retail store in Manhattan, N.Y.’s Nolita neighborhood in October 2018.


Edit ModuleShow Tags

Archive »Related Content

3 Issues Creating a Buzz Among Retailers at SuperZoo

Here's what everyone is talking about on the first day of the World Pet Association's annual trade show in Las Vegas.

Global Pet Expo Registration Now Open

The pet industry's largest annual trade show is expected to be bigger and better than ever in 2020.

Zoo Med Labs Releases Five New Food Products

The new products include options for small mammals, turtles, insects and lizards.
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags