World's Best Cat Litter Partners With VELCRO
World’s Best Cat Litter, a Kent Pet Group brand, has integrated VELCRO Brand’s PRESS-LOK closure into packaging for its new Advanced Series product line, starting with its new Zero Mess litter bags.
The PRESS-LOK closure features an audible and tactical fastener that assures cat owners the litter package is securely fastened to avoid unnecessary messes and provide easy storage.
“We are committed to introducing new products that meet pet parents’ unique needs, and Zero Mess is no exception,” said Jean Broders, brand manager of World’s Best. “By adding the PRESS-LOK closure to our packaging and including the logo of the trusted VELCRO Brand, we are furthering our promise of providing quality, convenient, no-mess products that our customers will love.”
The PRESS-LOK closure will be available on both the 12 and 24-lb. packages of Zero Mess and Zero Mess Pine Scented.
“We share the Kent Pet Group’s commitment to customer convenience and ease-of-use,” said Chris Lerra, senior business development manager of packaging business unit, Velcro Companies. “As we continue to expand our alignment with companies that produce quality pet products, we are excited to partner with Kent Pet Group, whose products consistently receive high ratings.”
World’s Best Cat Litter worked with packaging manufacturer Mondi Jackson LLC to integrate this closure into its packaging.