You Can Now Adopt a Dog on Zoom


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With people sticking close to home amid the coronavirus pandemic, it’s likely that some pet adoptions have been put on hold. However, a new virtual adoption program called “Dogs on Zoom” allows pet parents to meet potential new family members in a safe, fun and easy manner.

Launched by pet food manufacturer Pedigree, the program is in place at local shelters across the country. Shelters in Tennessee, Florida, Louisiana, Connecticut, Ohio and Texas are holding virtual adoption events through “Dogs on Zoom” in May and June, with more animal rescues expected to join in too. Pedigree is covering the costs associated with Zoom membership and equipment.

"This new campaign was built to support shelters and dogs in need of forever homes, by tapping into the cultural trend of Zoom, a platform we've all brought into our lives as virtual connection continues as the new normal," said Craig Neely, vice president of marketing at Pedigree owner Mars Petcare, in a company statement.

Pedigree also put together a digital toolkit for shelters participating in “Dogs on Zoom” in order to make the process as smooth as possible. The guide includes tips on using Zoom effectively and how to best stream video of available dogs. It also recommends keeping dogs engaged during streaming through tactics like holding a toy or treat right behind the camera.

Upcoming “Dogs on Zoom” events include:

  • SPCA Florida in Lakeland, Fla. on May 18
  • The Little Guild in Cornwall, Conn. on May 19-21
  • Louisiana SPCA in New Orleans, La. on May 22, 25 and 26
  • Fairfield Area Humane Society in Lancaster, Ohio on May 27-29
  • Dallas Pets Alive in Dallas, Texas on June 1-3


More shelters are expected to be added for June. Most adoption events will take place 5:00 p.m. local time.

 

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