ZOOMARK INTERNATIONAL 2019, organized by BolognaFiere with the support of National Association of Producers of Pet Food and Pet Care Products (ASSALCO) and National Association of Italian Veterinary Doctors (ANMVI), wrapped up its 18th edition of the show.


This year’s show saw an increase in attendance and exhibitor numbers, which totaled 757, including foreign exhibitors from 45 countries. The presence of six national collectives highlighted the growing internationalization of the event.


New features this year included collaborations with different associations and coordinators of foreign collectives, and the organization of ocus sessions for in-depth examination of different markets and business opportunities relating to the U.S., Canada, Russia, U.K., China, India and the Czech Republic.


On opening day, the 2019 ASSALCO-Zoomark Report that provides important data about the market was presented. The report outlined that in 2018 the market for cat and dog food products reached a business volume of 2,082 million euros, an increase of 1.5 percent compared with the previous year and a rate of growth far superior for packaged mass consumption goods (0.01 percent in 2018). Furthermore, the ASSALCO-Zoomark Report presented the Doxa study of the perceptions of the Italian population in relation to pets, their presence and role in families and society, with an in-depth examination of aspects concerning owners’ relationships with their pets.


ZOOMARK INTERNATIONAL placed great emphasis on the new and innovative products presented by exhibitors, with 400 of them on display. Around 40 percent of the products concerned pet food. 


The technology applied to the development of products is being put to the service of animals and their owners in order to offer the utmost in comfort.


In the animal care section, which consisted of hygiene and medical products, the focus was on delicate formulas and homeopathic and Ayurvedic approaches, while the first products made from CBD were also presented.


In the pet litter sector there were new, vegetable-based solutions made from new sources that respect the environment.


In general, there was growing interest in organic products and raw materials, sustainable production cycles and recyclable packaging.


A special initiative at Zoomark was the Aqua Project, created to showcase the aquarium industry and directly involve companies from the sector. A large central area was set up with tanks, a pond and the exhibitors’ own aquariums in order to recreate diverse habitats and ecosystems and present the latest technological innovations. 


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