ZippyPaws Releases Leather Leash and Collar Collections
As part of its continued growth, ZippyPaws, a dog toy and accessory manufacturer, has expanded into the growing designer dog accessory market. The company introduced new leather collars and leashes for its Legacy and Vivid Collections.
“We saw a great opportunity to diversify the company’s offerings and expand on the ZippyPaws brand,” said Jennifer Cao, co-founder and vice president of ZippyPaws. “We’ve done so well at setting ourselves apart because of our colorful brand and unique design. It was only a matter of time until we delved into this facet of the dog accessory market. Based on research, we found that 64 percent of dog owners own a designer collar. To us, that means that dog owners look for quality over quantity and appreciate the personalized touches that go into the products they buy for their dogs. We took that research and designed our own sleek and luxurious collar and leather designs without the designer cost.”
The new leather collections expand ZippyPaws’ reach into the dog accessory category, and possess unique design characteristics meant to attract customers. With premium top grain leather, rose-gold accented metal and a trendy collection charm, the collections are supposed to be luxurious, but affordable. The Legacy and Vivid Collections come in six colors: black, brown, teal, magenta, slate and cobalt.