Zuke's Relaunches PowerBone



Zuke’s PowerBone was the first treat the company created back in 1995, and it’s still an ideal choice for keeping a dog energized and ready to explore the great outdoors. Zuke’s is relaunching PowerBone in its original bar form with new, human-grade, limited-ingredient recipes that leverage the power of protein and fat. Available in a Beef & Blueberry Recipe and Chicken & Cranberry Recipe, each treat features a moist, meaty texture and delicious taste that dogs love.


Zuke’s PowerBone lineup is specially crafted in the USA using the Earth’s best ingredients, like 85 percent real beef, chicken or pork, plus antioxidant-rich blueberries or cranberries. Made with nine simple ingredients, the product’s balanced protein-to-fat ratio is designed to provide dogs with energy when they need it most. The bars are also completely free of artificial preservatives, colors and flavors, along with common allergens like grain, gluten, wheat, corn and soy.


“When our founder, Patrick, was on a hike in the Colorado mountains with his three-year-old chocolate lab, Zuke, he realized that dogs need healthy snacks just like people do,” said David Rizzo, Zuke’s director of innocation. “This ‘ah ha’ moment was the inspiration behind Zuke’s flagship PowerBone, and in turn, a thriving business devoted to providing dogs with the nutrition they need and deserve. Zuke’s has always been about creating natural products that use only the highest-quality, whole-food ingredients to fuel dogs’ healthy and active lifestyles. With this PowerBone relaunch, we’re building on those same strong values that started it all.”


Zuke’s 1-oz. PowerBone bars will be sold individually at pet-supply chains, independent pet-product stores, and online.


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