What is your outlook for the next 12 months?

1. Very optimistic - I think the we're set for an economic rebound (73.3%)
2. Guardedly optimistic - I don't know if a rebound is coming, but we'll muddle through either way (19.2%)
3. Negative, more hard times are ahead (7.5%)

Is biodiversity important to the health of the pet industry?

1. Yes, the inclusion of birds, small animals, fish & herptiles are essential (83.3%)
2. No, dogs and cats are enough to support the industry (16.7%)

Does your store carry eco-friendly products?

1. We carry a wide selection (50.0%)
2. We carry a few items (30.0%)
3. We don't really carry these products (20.0%)

Which of the following channels is the toughest competition for independent pet stores?

1. Mass Merchants (e.g., Walmart, Target) (50.0%)
2. Grocery Stores (4.2%)
3. Pet Superstores (45.8%)
4. Club Stores (0.0%)
5. Other (0.0%)

What is your outlook for 2011?

1. very positive (46.5%)
2. cautiously optimistic (40.8%)
3. very negative (12.7%)