Does your store carry eco-friendly products?

1. We carry a wide selection (50.0%)
2. We carry a few items (30.0%)
3. We don't really carry these products (20.0%)

Which of the following channels is the toughest competition for independent pet stores?

1. Mass Merchants (e.g., Walmart, Target) (50.0%)
2. Grocery Stores (4.2%)
3. Pet Superstores (45.8%)
4. Club Stores (0.0%)
5. Other (0.0%)

What is your outlook for 2011?

1. very positive (46.5%)
2. cautiously optimistic (40.8%)
3. very negative (12.7%)

How do you feel about current and prospective regulation of the exotic pet trade?

1. There should be less regulation (45.0%)
2. There should be more regulation (50.0%)
3. The regulations are fine as-is (5.0%)

What is the best performing product license in your pet store?

1. Nickelodeon (Dora, Spongebob, etc.) (21.1%)
2. American Kennel Club (31.6%)
3. NASCAR (0.0%)
4. Dog Whisperer (15.8%)
5. Purina (15.8%)
6. Animal Planet (15.8%)