Online Buyers Guide
The most relevant and comprehensive directory in the pet industry will be available 24/7. Access to Pet Business’ database of manufacturers, distributors, suppliers, publishers and trade organizations will be just a click away at petbusiness.com. Pet Business’ Online Buyers Guide will be a one-stop destination for retailers and industry professionals looking to increase their bottom line.
Ensure that your company is listed at the top of your category or appears on every single page of the directory.
The Online Buyers Guide offers many integrated marketing opportunities for as little as $50/month.
Guides to Buying, Selling & Marketing
Four times a year, Pet Business highlights specific segments of the pet industry with a special poly-bagged supplement. The Guides to Buying, Selling & Marketing serve as how-to handbooks for retailers looking to take advantage of these lucrative categories by providing practical background information on the subject, successful methods for marketing and merchandising and other useful tips to help them grow their business. Trusted resources for retailers all year long, the Guides offer articles that examine how to select the best products on the market, employee training, promoting the business in the community and using the products and services to build long-term customer relationships.
Guide to Fish & Pond Products (published in May)
Deadline for Space: April 4, 2013
Guide to Natural Pet Products (published in July)
Deadline for Space: June 6, 2013
Guide to Grooming Products (published in Sept.)
Deadline for Space: August 5, 2013
Guide to Pet Nutrition (published in Nov.)
Deadline for Space: October 3, 2013
Retailer Handbook
Pet Business’ Retailer Handbook is a year-long reference guide for retailers looking to make the most out of educating their staff and themselves about key pet product categories. The Retailer Handbook will contain extensive research and statistical information about general pet categories such as Dog, Cat, Bird, Fish Herptile, and Small Animal, and will feature interviews with manufacturers about how to market and merchandise products within their specific product categories. By placing a full-page ad in the Retailer Handbook, you will be able to position your company as the expert in your respective product category alongside your full-page interview. The Pet Business editorial staff will help you drive your content to best communicate your message to your target audience. The Retailer Handbook is mailed with the August issue of Pet Business and will be distributed at all major industry events and trade shows for one full year.
Deadline for Space: July 7, 2013
2013 Global Pet Expo Preview Guide
The 2013 Global Pet Expo Preview Guide will be mailed to pre-registered buyers for Global Pet Expo several weeks prior to the show so attendees can plan to make the most of their time on the show floor. In addition to the product showcase advertorials featured throughout the Preview Guide, there are exhibitor and booth number listings, as well as a comprehensive guide to the city of Orlando, FL. Advertising in the Preview Guide guarantees that your booth will be a destination for over 4,000 pre-registered buyers at Global Pet Expo.
2013 Global Pet Expo Show Map & Floor Plan
The Global Pet Expo Show Map & Floor Plan is an easy, quick-reference map distributed at the buyer registration area of the expo and features both floor plans as well as exhibitor listings and booth numbers. This fold-out guide also includes a map of the city of Orlando and highlights helpful information such as hotels, r
estaurant and city attractions. The Show Map & Floor Plan is the one of the most important destinations for your company’s message during Global Pet Expo. Don’t miss your chance to help attendees of the Global Pet Expo get where they’re going.
2013 Global Pet Expo Official Show Directory & Buying Guide
Pet Business presents the 2013 Global Pet Expo Directory & Buying Guide. This comprehensive directory features exhibitor listings, a detailed show schedule and a city guide including hotel and restaurant information. Attendees rely on the show directory to make the most of the show floor and use it as a resource guide to contact exhibitors for post-show follow up. Have your company stand out from the crowd. Advertising in the 2013 Global Pet Expo Directory & Buying Guide is your best opportunity to make a lasting impression on more than 7,000 attendees during and after the show.
2013 Global Pet Expo Show Dailies
Pet Business offers attendees at Global Pet Expo the opportunity to read all about show news and events within hours of when they happen. The Pet Business team will publish three show dailies, one for each morning of the show, and distribute them to attendees as they set foot on the show floor. Advertising in the show dailies is a great way to ensure maximum exposure to more than 7,000 pet industry professionals at Global Pet Expo.
The Pet Aisle
What is The Pet Aisle?
The Pet
Aisle is a special pu
blication, mailed three times in 2013, designed to educate mass retailers on the pet care category. These big box stores are placing more emphasis on their pet aisles, trying to take advantage of this profitable industry by realizing its importance to their overall operation and its necessity to build incremental sales and profits.
Who is The Pet Aisle geared toward?
The Pet Aisle is geared toward multi-channel retailers that have a pet aisle. The Pet Aisle is written to educate pet buyers and key decision makers at mass, grocery, wholesale clubs, drug and dollar stores about industry trends, marketing ideas and the newest pet products available on the market.
Who receives The Pet Aisle?
The Pet Aisle is poly-bagged with a select number of the Pet Business subscribers who buy for the mass, grocery, wholesale, drug and dollar store channels. The bulk of The Pet Aisle’s circulation is mailed to carefully selected buyers from Grocery Headquarters subscribers, those who specifically buy for the pet category. The total circulation of each issue of The Pet Aisle is 20,000.
Who are these carefully selected retailers?
The Pet Aisle goes to buyers at the most important mass market retailers including: Wal-Mart, Target, Safeway, Publix, Pathmark, Supervalu, Stop ‘n Shop, Albertsons, Costco, Sam’s Club, Giant Eagle, Wegman’s, Kroger, CVS and Family Dollar.
Grooming Business
Grooming Business is the only magazine focused on the business side of grooming. Published every other month in 2013, Grooming Business is targeted toward salon owners, pet stylists and other key decision makers with a total circulation of more than 20,000 grooming professionals. Grooming Business’ editorial content provides vital how-to information on all aspects of running a profitable salon including in-depth articles on:
- Legal, financial and operational advice
- Equipment features
- Marketing ideas
- Profiles of successful salons
- Table columns detailing step-by-step how to groom a specific breed of dog
- The buzz on the latest news and events in the industry
- The newest products to hit the market
Please contact us for a full Grooming Business media kit, including advertising rates, closing dates, ad material sizes and an editorial calendar.
The Pet Elite
The Pet Elite is the premier industry publication written exclusively for buyers of luxury pet products. Designed to keep retailers on the cutting edge of this lucrative specialty channel, The Pet Elite anticipates consumer demand by exploring trends inspired by the human fashion and interior design world as well as original creations from innovative pet product manufacturers. The Pet Elite will be published four times in 2013: Spring, Summer, Fall and Winter, and is mailed to a carefully selected list of 12,000 international retailers including pet boutiques, pet spas, luxury department stores, hotels and high-end gift stores. The Pet Elite is also distributed at all key industry events and trade shows. A true resource for store owners, operators and category managers, each issue of The Pet Elite showcases countless pet products representing the current trends for the upcoming season. Editorial content features effective merchandising strategies, profiles of successful pet businesses, guides on general retailing and information on navigating through the pet industry.
Please contact us for more information on The Pet Elite including advertising rates, closing dates, ad materials sizes, product submissions and bonus distribution.
For more information, email: emckiernan@petbusiness.com.
