Pet Business: When was Petrapport established?

Dean Triandafellos: Petrapport was established in 1986 with the simple goal to consistently provide high-quality pet products and to produce the widest selection of consumables on the market. We are always excited to introduce innovative items to the marketplace; it sparked our interest over 20 years ago and we remain passionate about new product introduction to this day.


PB: What makes the products manufactured by Petrapport unique?

Triandafellos: We make a strong effort to be innovators in the rawhide and treat category. Each and every year, we produce new, unique items that create and maintain excitement in that category. Our special patented production techniques, along with the use of excellent ingredients, ensure that our products are of the highest quality.


PB: How should retailers go about choosing a good selection of treats and rawhide for their store?

Triandafellos: We always stress the importance of choice for the pet parent, and we never want a pet to be bored with their treats. Because of this, we recommend that stores carry a wide assortment of categories and a variety of flavors.
The Beefeaters brand of Petrapport has an extensive line of innovative products that retailers can choose from. Knowing their consumer base is important for a retailer, as it will help them select and merchandise their rawhide and treat sections. 


PB: How does Petrapport support the retailer?

Triandafellos: First and foremost, we ensure our products are of the highest quality while making sure delivery is on time and accurate. In addition, our customer support is top notch. We also provide support for in-store promotions and advertising, and we are happy to distribute in-store literature and posters.


PB: What’s new from Petrapport and what is on the horizon?

Triandafellos: We are always keeping our finger on the pulse of what’s happening in the human-food market, and we will continue to be a leader in product innovation. For now, we still see low-ingredient and all-natural treats to be a big expansion category. We are also continuing to expand our hybrid treats, like our chicken tops, which mix protein meats and rawhide. There is also demand for non-meat, natural treats, like our sweet potato and freeze-dried products, so we plan to expand these lines in the near future.