NEW YORK—Petra Pet, Inc. and Petra Vet, LLC (known in the marketplace as “Beefeaters”) have been acquired by a subsidiary of Imperial Capital Group Ltd., a Toronto, Canada-based private equity firm. Financial details of the transaction were not disclosed.
Beefeaters is a leading developer, marketer, and distributor of pet food products, with an emphasis on dog treats and supplements. The company’s list of trademarked products includes rawhide and porkhide chews, “natural” treats, dental chews, and pet nutrition products. Beefeaters was founded in 1986 in North Bergen, N.J., by Mr. Jacob Tepper and Mr. Steven Mendal.
Investment banking firm Sperry, Mitchell & Company initiated the transaction, assisted in the negotiations, and served as exclusive financial advisor to Beefeaters.
For more information, visit www.beefeaters.com.


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