GREEN BAY, Wis.—Green Bay Pet Food Co. has launched Vital Essentials, a line of 28 SKUs including 12 complete and balanced freeze-dried diets, for independent pet specialty stores.

“Vital Essentials is truly unique in every way ... from our USDA Pet Food Certification to our packaging concepts to our ‘one of a kind’ product lines,” said CEO Lanny Viegut.

Vital Essentials’ current distribution partners include: Coast Pet Distributors (Carlsbad, Calif. and Denver, Colo.), Lone Star Pet (San Antonio, Texas), Pet Professionals’ Choice  (Longwood, Fla.), and Summit Pet Distributors (Greensboro, N.C.).  The company plans to extend distribution throughout the entire US and Canada by October of 2010.

For more information, visit www.vitalessentialsraw.com.