NEPTUNE CITY, N.J.–Nylabone, a subsidiary of Central Garden & Pet, has announced it will update the product packaging to make it more attractive, consistent and easily recognizable. Nylabone performed market research to determine what packaging changes would best meet the needs of the consumer and retailer.
“By making all of our packaging more consistent, it helps consumers make an emotional connection with their pet and identify their favorite Nylabone products more quickly,” said Mike Connelly, vice president of marketing for Nylabone. “As a result, pet retailers will be able to sell more Nylabone products and take advantage of Nylabone’s reputation for the finest pet toys, chews and edibles.”
New packaging began appearing on shelves in the summer and it will continue to roll out over many months as all packaging is updated.
For more information, visit www.nylabone.com.