Coastal Pet Gives Dealer a Harley-Davidson

ALLIANCE, Ohio–Coastal Pet Products has announced Soldan’s Feed & Pet #2, of Okemos, Mich., as the winner of its 2011 Coastal Authorized Dealer R.I.D.E. Promotion. Soldan’s Feed & Pet #2 will receive a 2011 Harley-Davidson Super Glide Custom motorcycle. The R.I.D.E promotion was initiated to encourage authorized Coastal dealers to reduce out-of-stocks, increase turns, drive sales and enhance profitability.


“We have some dealers who will wait until they are out of stock and order once every two months and get the big order,” says Jim Stout, president of Coastal Pet Products. “We’re trying to get the dealers to order on a regular basis, and we’re trying to change their ordering habits to make it more efficient.”


The promotion began Jan. 1 and ran through Oct. 31. Authorized dealers automatically received one complimentary entry.
Dealers earned additional entries in several ways: 
• one order entry per order that met or exceeded $150 of Coastal products at dealer price;
• a minimum of two orders in a month in order to qualify for order entries that month;
• a maximum of four order entries per month;
• orders placed at Global Pet Expo, Super Zoo and Backer trade shows on specified kits.


The promotion ties in with Coastal’s license with Harley-Davidson. “It’s been a fun promotion,” Stout says. “We’ve seen people taking pictures with it [at the shows].”


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