Social Engagement
Published: December 1, 2011



Pet Busines
s is aiming to set your heart aTwitter with a whole new approach to social media.

As we have discussed time and time again in the pages of this magazine, social media has become a critical component to the way retailers do business today. But while most experts focus how retailers should use these platforms to reach out to their customers, social media can also be a great resource for pet store owners and operators to educate themselves as “followers” or “fans” in their own right.

Like many other businesses out there, I suspect, Pet Business has spent the past couple of years trying to figure out the best way to leverage resources such as Facebook and Twitter to disseminate valuable information while raising the profile of our product among current and potential customers. Unfortunately, the results have been somewhat uneven.

Admittedly, the results are largely a product of our level of engagement in these platforms. Sure, we have posted links to our newest issues, as well as select news items and articles that we thought our followers and fans would find interesting, but our level of activity on Facebook and Twitter has, at times, left much to be desired.

Well, all that is now changing. Pet Business has made a new commitment to making the most of social media platforms such as Facebook and Twitter. We want to utilize these valuable resources to move beyond the pages of our various publications and further educate pet specialty retailers in a variety of areas that will help them strengthen their businesses.

Fans and followers of Pet Business can now expect a steady stream of posts about breaking industry news, highlights from current and future issues, exciting and innovative products, and web-exclusive content every day. In addition, we will be using our social media presence to converse with our readers, asking them insightful questions about their retail operations, their opinions on a variety of issues, and what topics they would like to see covered in the pages of Pet Business magazine and on the PetBusiness.com website.

The result, we hope, will be a robust online community where pet retailers and other industry members can go to get useful information and share some insights of their own. With that said, we invite you to “like” the Pet Business fan page on Facebook (www.facebook.com/PetBusinessMagazine) and follow us on Twitter (@petbusinessmag) to check our new approach to social media.

But don’t stop there. Engage us back by offering your two cents, regardless of whether or not it is being solicited. Because it’s the back-and-forth that truly makes the media social.