KNOXVILLE, Tenn.–PetSafe has launched its Lickety Stik Big Dog promotion for its line of Lickety Stik liquid dog treats for pet specialty dealers nationwide.

“We’re not only creating a new dog treat category, we’re providing retailers with a complete tool kit of merchandising aids to help them ring up more sales,” said Tracey Quillin, category manager at PetSafe.
Retailers that place a minimal initial stocking order will receive a free floor display pre-stocked with 48 bottles, plus a sampling kit that includes a backpack, T-shirts, coupons, brochures and 50 samples. Retailers will also receive a loop video-player and a signage kit that contains posters, banners, a cash register counter mat, window signs and more.

PetSafe recently extended the treat line to include liquid treats for cats. The company reworked the design of the roller-ball dispenser, making it smaller and easier for a cat’s tongue to grip. Lickety Stik treats are available for cats in six flavors: Salmon, Tuna, Chicken, Turkey, Dairy and Beef.